Triggered Action Type - Send Message via Selligent

Loyalty integrates closely with Selligent, which allows you to use Member actions, such as enrolling in a loyalty program or completing a purchase, to automatically trigger the deployment of an email message within Selligent. The Send Message via Selligent Triggered Action type allows you to configure this integration by identifying which Member action or behavior should trigger which email message in Selligent.

For more information on this integration between the two platforms, see Loyalty Event-Triggered Transactional Journeys with Selligent Setup Guide .

This Action has the following parameters:

  • Connection Profile: Select a Selligent Connection Profile.

  • Journey: Select the applicable Selligent Transactional Journey (Journey API name) to trigger. This selection represents the Journey sending out the transactional messages, such as welcome, reward, or birthday messages, for example.

  • Language: Select the language that Selligent should use when sending the message. Note that only one language can be selected. If you need to send messages for multiple languages, you must create separate Triggered Actions for each language.

Personalization Details

You may need to add custom parameters within the Personalization Details section if, for example, you're using values from Loyalty to populate Personalization Fields within the Selligent email message content.

To define a personalization field, click Add within the Personalization Details section, then enter the following information. 

  • Within the Name , enter a field name from the Selligent main audience or extended Loyalty profile.

  • From the Profile Section drop-down menu, select either the Selligent Main audience (scope MASTER) or the Extended Loyalty profile( scope ENGAGE_LOYALTY).

Note: The Selligent main audience is determined by the message used in the Transactional Journey.

  • From the Data Type drop-down menu, select one of the following:

    • Attribute: Use a Loyalty Member Attribute. From the Value drop-down menu, select the desired Member Attribute. The value of the selected Member Attribute will be passed in the API call to Selligent.

    • Metric: Use a Loyalty Member Metric. From the Value drop-down menu, select the desired Member Metric. The current balance of the selected Member Metric will be passed in the API call to Selligent.

    • Content Token: Use a Loyalty Content Token. From the Value drop-down menu, select the desired Content Token. The value of the selected Content Token will be passed in the API call to Selligent

Repeat the above steps as needed to define additional personalization fields.